Blogging & Vlogging

Blogging and Vlogging focused on Content Marketing

Blogging is probably a term you’re familiar with – it comes from a truncation of “weblog” and refers to publishing written informational content on a website. There are personal blogs, corporate blogs, political blogs, and everything else you can imagine.

According to the content marketing institute:

               “For businesses, blogging alone is not enough. But for it to be effective, blogging should be part of a wider marketing process that drives results. This is content marketing.”

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content, (high value-content), to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

In practical terms we train our customers to create blog posts with high-quality content, The type of content that will get the most traction will depend on the audience that you are targeting.

Next step is to edit the blog post for SEM, (Search Engine Marketing) and SEO, (Search Engine Optimization). Then we promote the blog post in Social Media, (Social Media Marketing).

In other words:

  • We do edit blog posts created by the the company that needs promotion focusing on SEO.
  • We do promote these blog posts using Social Media Marketing, (mainly Facebook Marketing).
  • We do Facebook and Google Advertisement to promote blog posts as well.

 The Vlogging Alternative

A vlog is an abbreviation used for video blog which surrounds around the video content. Long story short, a Vlog is a Blog presented in video format evolved from a Podcast.

Our best suggestion

  1. Create a blog post targeting Search Engines
  2. Create a video targeting your audience
  3. Embed the video on the blog post

This Internet Marketing Technique will give you the best results.

“For businesses, blogging alone is not enough. But for it to be effective, blogging should be part of a wider marketing process that drives results. This is content marketing.”



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