Facebook Marketing

Definition

Facebook Marketing can be simply defined as the practice of using Facebook as a platform to carry out the marketing activities.

Facebook Marketing is part of Social Media Marketing but we treat it separately because we work in different areas on this platform.

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

There are many strategies to approach marketing on Facebook, but we’ll stick to the one we love most: Facebook Marketing, the Inbound Way.

Be aware that Facebook marketing requires a consistent, long-term commitment. If you expect to have great results within a year; do not start. You will waste your time and money.

 

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