Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Many of our customers just contact us to optimize their websites for Search Engines. Many web designers know very little about SEO.
SEM through pay-per-click (PPC) was initially known as part of an outbound marketing strategy, but changes in strategic processes have had many modern marketers consider it as inbound when used to augment inbound marketing techniques.
A basic definition of SEM: is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
By extension, SEM can include social media optimization (SMO) and social media marketing (SMM).
What Is the Main Difference Between SEO and SEM?
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. SEM includes components of paid search, such as PPC and also SMM (social media marketing).
We, at JCG Services prefer the approach of Inbound Marketing. Learn more here.
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